Short-term rental listings are expected to grow by nearly 21% in 2022. However, localities are finding it harder to effectively monitor and tax these properties.
The fragmented market (125+ platforms) makes it nearly impossible for government leaders to monitor and identify 100% of listings while maintaining compliance. At the same time, owners continue to skirt short-term rental occupancy taxes that go toward schools, fire departments and other important community services.
We recently spoke with the Director of Community Services, Gustavo Roman from the City of College Station, TX to discuss his approach to addressing the gap in Hotel Occupancy Tax revenue the city was experiencing.
In summary we covered some of the outcomes of their approach that included:
If you are interested in gaining a better understanding of what YOUR short-term rental community looks like and where it’s trending, we’d like to send you a custom dashboard comprised of data from more than 100+ STR websites.
CENTREVILLE, VA. (PRWEB) – The City of College Station, Texas recently renewed its contract with Avenu Insights & Analytics to provide Audit and Administration Services for Hotel and Motel Occupancy Taxes. The contract includes Avenu’s Discovery and Recovery services which increases compliance and revenue by identifying and collecting from unregistered properties within the City’s limits.
Avenu is a leading provider of audit and tax administration services in Texas where hotel and motel operators are required to collect state hotel occupancy tax from their guests who rent a room or space in a hotel costing $15 or more each day. The hotel industry books billions of dollars in business each year which translates into relevant tax revenue for local Texas governments—as long as it gets remitted correctly.
“The challenge is that our staff is responsible for reviewing many different tax types in a short period of time,” said College Station Purchasing Manager, Lisa Davis. “Having the expertise and ability to allow the Avenu team to audit Hotel Occupancy Tax provides detailed inspection that will result in uncovering unpaid or underpaid taxes owed to the City.” Avenu’s best practices previously resulted in over $70,000 of additional tax revenue to the City over a four-year period.
“Avenu partners with 100s of jurisdictions across Texas and we are thrilled to continue supporting the City of College Station. Ultimately our goal is to help sustain and improve services for citizens,” shared Paul Colangelo, Avenu CEO. “When we are able to identify and maximize revenues owed to a City, they are able to better provide for their constituents…without raising taxes.”
About the City of College Station, Texas
College Station has been recognized as one of the nation’s top 10 places for business, jobs, families, and retirees. The City boasts having one of the state’s lowest crime rates and property taxes as well as being the only city in the country with six nationally accredited departments — parks, public works, water, fire, police and public safety communications. With a population of more than 124,000, the city still maintains a small-town feel. Being home to Texas A&M University brings a healthy diversity of race, culture, and nationality reflected in the abundant entertainment and recreational opportunities. To learn more, visit the City of College Station.
About Avenu Insights & Analytics
As a leading provider in State and Local government solutions, Avenu has partnered with over 3,000 state and local governments to boost revenue, optimize operations, and reduce costs. Avenu provides revenue enhancement and administrative solutions that uncover new sources of untapped revenue and deliver software that streamlines day-to-day operations. State and local governments partner with Avenu to increase revenue without raising taxes, streamline internal operations, and improve services by enhancing connectivity for constituents. Avenu is a portfolio company of Mill Point Capital. To learn more, visit http://www.avenuinsights.com.
In keeping with its history of supporting agencies and municipalities in Texas, Avenu will be sponsoring the Texas City Management Association Conference from June 21-24 in Galveston.
As a silver sponsor of the event, Avenu continues to demonstrate the value it places on local governments and its mission to provide accessible revenue solutions for agencies of all sizes. With this year’s conference theme of “Surviving the Riptide,” Client Executive Brenda Anderson will be on site to provide revenue management insight to attendees and answer any questions about getting your municipality through challenging times.
“Riptides can be intimidating and scary, but if you stay calm they are manageable – just like any budget problems you might face in local government. I’m looking forward to connecting with the cities and counties of Texas to show them that with the right tools, they can survive – or even prevent – these budgetary “riptides” with ease,” Brenda says.
Brenda will be on site all weekend, ready to address your city or county’s compliance solution needs and is eager to help ensure your agency is financially sound. Contact her at firstname.lastname@example.org if you’d like to meet at the conference.