Governments in Alabama and Georgia Sign Up for Revenue Enhancement with Avenu

Local governments increasingly seek private-sector solutions when it comes to administering revenue programs, as the Avenu client roster shows.

Elmore County in Alabama has agreed to use Avenu for processing revenue for sales and use taxes, while in Georgia, Floyd County has engaged Avenu to audit its hotels and increase compliance with the requirements of the county ordinance. Avenu also will support Georgia’s City of South Fulton with compliance audits of its business license and alcohol taxes.

As pressure builds for jurisdictions to fund services without raising taxes, programs like these help by increasing the amount of taxes already owed and ensuring the fairness of the tax system.

Avenu’s Jonathan Gerth Shows Alabama how to Get the Most out of Its Sales Tax

Avenu’s Vice President of Tax and Auditing Services, Jonathan Gerth, is bringing his expertise to Opelika, AL on Aug. 15 for a one-day business workshop in partnership with the Opelika Chamber of Commerce. Titled “Everything You Want to Know About the Collection of Sales Tax in the City of Opelika,” the one hour seminar is designed to educate local chamber members and potential chamber members on topics such as municipal business licenses requirements, how municipalities apply rental taxes, and the Supreme Court’s ruling regarding sales & use tax. Interested parties are encouraged to register online. Registration is $10 for Chamber members and $15 for prospective members. Lunch will be provided.

Avenu Attends AMROA’s Summer Conference

Avenu’s friends in the South may have spotted the Avenu booth at the 50th annual Alabama Municipal Revenue Officers Association (AMROA) Summer Conference at The Westin, Birmingham this week. A dedicated partner to revenue administrators around the country, Avenu is thrilled to be a Silver Sponsor of the event and support the professionals who help ensure their municipalities are fiscally secure.

Avenu Business Development Executive Yolanda Watkins Bailey was on site throughout the event, answering questions, introducing Avenu’s tools and services, and listening to agencies needs and concerns when it comes to their financial matters.

“I love getting to meet Alabama’s municipal finance officers face to face and learning what helps them succeed. Avenu has such great resources available and I very much enjoy when we can show that to a local audience.”

If you missed Yolanda this week, feel free to reach out to her with any questions about Avenu or its services at

Avenu sponsors ACCMA Summer Conference

Avenu (formerly known as Revenue Discovery Services/RDS in Alabama) continues its leadership role in the state as a sponsor the Alabama City County Management Association Summer Conference, June 6-8 in Orange Beach.

As silver sponsors of the ACCMA event, Avenu will be co-hosting the Summer Social on Thursday evening. In addition, team members will be on hand at the Avenu booth to discuss your city’s or county’s particular revenue enhancement or administration challenges.

Perry Brasfield, Avenu Client Executive

Yolanda Watkins,  Business Development Executive

Avenu’s Yolanda Watkins Bailey, Perry Brasfield, Audrey Freemen and Randy Godeke will be present to answer any and all questions pertaining to:

  • Sales and use tax
  • Franchise fees
  • Property tax
  • Hotel and short-term rental taxes

“Avenu is committed to helping agencies in Alabama get the most out of their revenue. I look forward to meeting with local government leaders this week to work toward making a positive impact on our great state,” Watkins says.

Avenu Supports Alabama Municipalities Conference

Avenu (formerly known as Revenue Discovery Services/RDS in Alabama) is sponsoring the 2018 Alabama League of Municipalities Annual Conference, May 19-22 in Montgomery.

Yolanda Watkins, Business Development Executive

Perry Brasfield, Client Executive

Look for these Avenu team members: Yolanda Watkins Bailey, Perry Brasfield, Audrey Freeman and Randy Godeke. They will be in the Avenu booth #519 – stop by to discuss your city’s particular challenges regarding compliance and processing of:

  • Sales and use tax
  • Franchise fees
  • Property tax
  • Hotel and short-term rental taxes

Avenu is also a Flagstone sponsor of the conference, reflecting its ongoing dedication to helping Alabama’s municipalities thrive. Avenu has been helping cities maximize revenue for more than 35 years, and this is the 24th year Avenu has attended the Municipal League of Alabama Annual Conference.

Avenu Expands Team in Alabama

Avenu has welcomed Audrey Freeman to the team as the company’s newest Client Executive. In her new role, Audrey will work directly with government leaders to grow and maximize local revenue for cities and counties in northern Alabama. With prior roles in governmental technology solutions, Audrey has a history of developing and maintaining strong client relationships. She brings a knowledge of the region as well as impactful consulting skills that will allow her to assist local governments in maximizing their revenue base.

“Growing up in Alabama, I’ve seen how important the local government is to the health of our communities. I’m excited to be working in the state I grew up in and helping its cities succeed,” said Audrey.

Learn more about Audrey on LinkedIn, or contact her directly at

Avenu’s Jonathan Gerth Honored with 40 Under 40

Jonathan Gerth, Avenu’s vice president of tax and auditing services, was honored in the Birmingham Business Journal’s 40 Under 40 for his outstanding professional accomplishments and community involvement.

Jonathan Gerth 40 Under 40

For more than a decade, Jonathan has worked as a professional auditor, accountant, and attorney counseling local and state governmental clients across the nation. According to Jonathan, a career as a tax expert was a natural choice. He worked as an administrative hearings officer for local governments in Alabama, as an auditor and tax attorney for the Internal Revenue Service, and as a tax attorney in the private sector.

When asked what professional accomplishment he is most proud of, Jonathan says, “Assisting the Chief Tax Judge of the State of Alabama and a small team of attorneys in organizing the rules and regulations to govern the independent Alabama Tax Tribunal, and actively encouraging nearly all local governments in the state to opt into its jurisdiction.”

The Birmingham Business Journal story also quotes a retired chief tax judge in Alabama who had this to say about Jonathan: “Of the thousands of representatives [the judge] came into contact with over the decades, Gerth stood out as one of the best when it comes to representing his company and the numerous governments represented by Avenu.”

Congratulations Jonathan on this well-deserved honor!