Building Your Personal Brand & Helping Avenu Grow

Social media plays a crucial role in shaping our personal and professional lives. Utilizing LinkedIn not only builds your personal brand that can positively impact your career, but it also helps to promote Avenu.

When everyone in the company takes part in promoting Avenu on social media, it can lead to exponential growth for the brand and in turn, benefit everyone in the company. A growing company means more revenue, which can then be invested back into our people and product development.

With 90% of consumers relying on recommendations from people they know (Nielsen), and employees having 10 times more social connections than a company brand (Social Chorus), the potential for growth through social media is significant. To maximize this impact, consider sharing company news on LinkedIn regularly.

To harness this power, consider sharing one piece of Avenu news on LinkedIn every week or two. Not only will this help grow our brand, but it will also help build your personal brand.

So, where do you start? The first step is to optimize your LinkedIn profile. To make your profile stand out, follow these tips from LinkedIn’s 20 Steps to a Better Profile in 2023. We’ve highlighted the steps below but encourage you to read the article as it provides details and helpful tips for each step.

20 Steps to A Better LinkedIn Profile

  • Add a professional headshot
  • Create an engaging headline
  • Write an interesting summary
  • Highlight your experience
  • Use visual media to showcase your skills and achievements
  • Customize your URL
  • Connect with family, friends, and colleagues
  • Request recommendations and skill endorsements
  • Keep your profile active by regularly updating it
  • Check your LinkedIn profile strength and make improvements
  • Showcase your industry knowledge
  • Join relevant groups
  • Share valuable content
  • Ask for recommendations from previous managers and colleagues
  • Get endorsements for your skills
  • Customize your LinkedIn background photo
  • Use keywords in your profile to increase visibility
  • Participate in group discussions
  • Keep your profile up-to-date with the latest experience and education

Don’t miss out on the opportunity to build your personal brand and promote Avenu. Be on the lookout in future AVENEWS editions as we share more tips and best practices for utilizing LinkedIn effectively.